Tequila Craft

THE evolution OF
CASA HERRADURA

While Tequila Herradura received its modern name (meaning ‘horseshoe’ in Spanish) in 1928, the distillery’s true legacy began nearly 100 years before when residents on the property began making tequila from the region’s native agave plants. Officially established in 1870 in Amatitán, Jalisco, the brithplace of tequila, much of Casa Herradura’s heritage is still a living part of tequila production today.



Over 150 years, Casa Herradura withstood the Mexican Revolution, Cristeros Revolution, land reforms, and changing hands––all the while continuously crafting ultra-premium, 100% Blue Weber Agave tequilas. This tenacious, trailblazing spirit still flourishes in every aspect of the creative journey today.

From the day Aurelio discovered the horseshoe, Herradura’s legacy has been
curiosity, discovering hidden opportunities, and, of course, shattering boundaries.

This legacy of has led to many firsts and achievements –

a pioneer Reposado

Herradura Reposado is created in 1974, paving the path to a category that quickly became the most popular in Mexico

An Extra-Anejo that gave birth to a category

Released in 1994, Selección Suprema was our first Extra Añejo

First Female Production Leader

Appointed in 2001, Master Distiller Teresa Lara Lopez was the first female Production Leader in the tequila industry

Redefining aging

Herradura tequila far surpasses industry-standards for aging length for distinct, inspired flavors

Sustainability Commitment

five-time recipient of the Ministry of Environment and Territorial Development’s Green Company certification

150 years of
excellence

The story begins with agave
Texture of agave leaves

Tequila Craft

A Tradition of
Mastery and Magic

Expertly crafted from 100% heritage blue weber agave, the world’s finest tequilas are perfected by a century of skill and genre-defining creativity.

Background accent patterns

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